There seems to be a distinction between "[arithmetic] average" and "[arithmetic] mean".
Tracing back the very few references provided in that paper (from the Texas College Mathematics Journal) leads to "[arithmetic] mean" as treated in
Inequalities by Hardy, Littlewood, and Polya
https://www.amazon.com/dp/0521358809/?tag=pfamazon01-20
Thus, "[arithmetic] mean" in this case is associated with an ordering [which is an additional structure] beyond what is in an affine space (e.g.
http://www.cut-the-knot.org/triangle/medians.shtml ).
It is the affine space structure [a vector space that forgot its origin] alone which allows the quantity
##\frac{ a_1+ a_2 +...a_n}{n}##
to be written down, which is taken to be the definition of an arithmetic average. (The set {a_i} is just a set of elements, with no ordering implied.) So, this quantity can be calculated unambiguously for positive numbers, for real numbers, for complex numbers, for positions on a plane [giving the centroid], for m-by-n matrices, etc...
So, the OP's use of "[arithmetic] mean" is a very special case of the more general and more familiar "[arithmetic] average". (My characterization of "very special" is based on the above paper and its references (and papers similar to it) being relatively specialized [i.e. obscure, not typical].)
Simon's first response offers the best approach: first, start with clear definitions[/color]... [as opposed to results and desirable properties, which should be obtained from the hopefully clear definitions].