Coriolis effect deflects falling objects eastwards to westwards?

[Happiness]

According to (4.93), it should be eastwards.

But intuitively, shouldn't it be westwards since the Earth is rotating from west to east?

 

[BvU]

Intuitively it goes faster (in m/s) at a higher point ($v=\omega r$) than at a lower point. So it gets "ahead"!