necropost ?
I just learned something so will post it to this old thread .
That it runs in opposite direction when battery is reversed pretty much nails it as a permanent magnet motor.
If indeed it is,
I just had a similar happening with a permanent magnet MinnKota trolling motor.
The center part of case holding the magnets can go either way, there's no key to assure orientation. I failed to mark it when disassembling so of course put it back half a turn out, and it ran backward.
Physics of what happened to me and i think happened to OP:
To reverse a DC motor you must change relation between field and armature. You can reverse the direction of armature current or you can reverse the direction of the magnetic field , but not both if you want it to run backward.
That picture can represent either type of motor, permanent magnet field or wound field.
The S and N field poles shown can be an electomagnet or a permanent magnet.
The grossly oversimplified one-turn armature coil is just for demonstration,
If it's a wound field motor, either series OR shunt,, swapping battery reverses BOTH field AND armature so it runs the same direction because two negative currents in both field and armature, make a positive torque.
If it's a permanent magnet motor, reversing battery only reverses the armature current not the field so it changes direction. Permanent magnet field has no current to reverse.
Assembling it with the field magnets upside down though reverses the N-S field orientation but not the armature current so it runs backward .
It would be convenient for a manufacturer to have a reversible starter for marine applications where one engine rotates opposite the other.
I suspect
@rattlenbang made same mistake i did. I took a manufacturer's field polarity mark to mean "this side up" , not "other side up" . .
Hmm @ function is not working again...
old jim