It's the quadrupole contribution to the electrostatic potential (or, if you use a magnetostatic potential in regions of space, where there are no currents the magnetostatic quadrupole contribution to this potential).
In statics it's always derived from the (free) Green's function of the Laplace operator,
$$G(\vec{x},\vec{x}')=\frac{1}{4 \pi |\vec{x}-\vec{x}'|},$$
fulfilling
$$\Delta_x G(\vec{x},\vec{x}')=-\delta^{(3)}(\vec{x}-\vec{x}').$$
You can most easily get the first few multipole moments from assuming ##r=|\vec{x}|\gg r'=|\vec{x}'|## and then doing an expansion in powers of ##r/r'##. Then you get the multipole moments in Cartesian coordinates, but that method becomes quite inconvenient at higher orders, and it is more convenient to use the mutlipole expansion in spherical coordinates, i.e., the representation theory of the rotation group SO(3), leading in a very beautiful way to the spherical harmonics. That's why I believe that didactically it would be much better to teach QM 1 first and then classical electrodynamics, because then you can teach the mathematical methods needed in field theory on hand of the relatively simple Schrödinger equation rather than right away jump into Maxwell theory with it's many vector fields :-).