Yes, the AAV approach is a way of getting DNA into the cells of interest, then expressing the sgRNA and Cas9 from the viral RNA. In this case, tissue specificity can potentially come from a few sources:
1) Tropism of the virus. The main way researchers target gene therapy to specific tissues is by selecting a virus that infects only that specific tissue type. In the paper that the new article you cite references (
http://www.nature.com/nature/journal/v520/n7546/full/nature14299.html), the researchers use AAV serotype 8 which infects liver cells.
2) The promoter sequences used for sgRNA and/or Cas9 expression. Not all promoter sequences will work in every cell type, so it is possible to use a promoter sequence that restricts Cas9 expression to a specific cell type. So, even if the virus delivers its DNA to the wrong cell type, if that cell type lacks the required transcription factors to turn on the promoter, the cell won't make any Cas9 and no editing will occur. Of course, sometimes it is preferable to edit the DNA of many different cell types, in which case a more promiscuous promoter (such as some from viruses) can be used which will allow for expression of the Cas9 in a wider range of cell types.
It's worth noting in the paper that the authors did not test other cell types to determine how specific their treatment was for liver cells, so at least from this study, it's unclear the extent to which these measures helped confine editing only to liver cells. In the case of editing the
PCSK9 gene, there are living individuals who have loss of function mutation in all of the cells in their body, so tissue specificity is probably not an issue with the particular gene edits the researchers were trying to introduce in this study. However, in the case of other gene edits, it will be very important to confirm the tissue specificity of the editing before the technology can be considered safe.