Here's an interesting way of looking at it. It's probably not 100% perfect, but I think it gets the gist of it.
The speed that light travels is sort of like a universal speed limit. Nothing can travel faster than this. Light MUST travel at this speed and nothing else, no faster or slower. Now, when you are heading towards something, the light you emitted travels at the speed of light to an object ahead of you, let's say Lisa, the observer. Now Lisa measures the speed of the light you emitted as it passes her. She ALSO measures it at exactly the speed of light. How you ask? Well, since the speed of light is the speed limit, that extra "Kick" of energy that the light received from your velocity is added into the energy of the light. Not in speed though, but in frequency. Lisa will see the light coming from you as being BLUESHIFTED.
When you pass Lisa and you are headed away from her, the light from you still travels at light speed for both you and Lisa. However, this time when Lisa observes the light she finds that it is REDSHIFTED. Since you were going away from her, the light had to "borrow" energy from itself to travel at light speed and thus had its energy reduced by reducing the frequency.
Does that make sense?