Concentration is defined as the amount of a substance per volume, allowing for calculations of water concentration even when mixed with other substances. The discussion highlights the calculation of water's molarity, noting that one mole of water weighs 18 grams, leading to a concentration of approximately 55.56 mol/L in pure water. The conversation also touches on the pKw values of water, which can vary based on whether water concentration is considered constant or variable, with pKw values of 14 and 15.7 being mentioned. It is clarified that while Kw represents the water dissociation constant, pKw is a logarithmic expression of Kw. Overall, the concentration concept is crucial for understanding the dynamics of reactions in aqueous solutions.