Rules of thumb can be very useful, but in these days of competitive high-performance product and precision optimized design they're for order-of magnitude estimates to get into the ballpark, not for the final solution. I use rules of thumb and simplified analytical estimates to confirm the FEA solution is in the right order of magnitude, not visa-versa. In the end, the FEA drives the final design.
Yeah, it's great until you make a minor typographical error and don't realize it. What I'm talking about is an intuitive feel for the process or device that one is engineering. These computer programs are really really cool and they can result in some interesting and highly optimized designs. However, I've also seen too many stupid mistakes made by people who had no idea what their software was doing.
I use computer models to do all sorts of things. I use automation to get things done with far fewer employees and far better quality. However, those who still work here need to know what is being automated. You can not merely push a button and watch a process happen without knowing exactly what it is supposed to do for you and what the results should look like.
Before you even start walking toward the computer, you need to have some idea of what you're expecting from it. If the results do not look right to you, YOU MUST INVESTIGATE!
I don't mean to sound like a Luddite. However, if you've been in the field like me for most of your career, you'll know that putting things in autopilot does not absolve you of the responsibility for knowing where you're going --even if you're going somewhere you didn't intend to.
Thus: "If you're engineering anything with more than a pencil, paper, and a calculator, you're probably doing something wrong." Go ahead and optimize with whatever software you have. I have those tools too, and I use them. But you damned well better know what the result should look like in advance, or you will eventually make a terrifying mistake.
My designs are refined with software, not driven by them.
Jacob Brodsky, PE