Actually, the word stepping implies a using a transformer. DC to DC convertor usually implies chopping the DC into AC, using a transformer, and then rectifying back into DC. If you want to simply use a series regulator to get the voltage down to 30 volts at 30 amps you will have several problems. First, you will need a 120 VAC source capable of delivering at least 30 amps. Number 2, you will be wasting a HUGE amount of power in the pass transistors, and 3, you are not isolated from the line voltage as Cliff has mentioned. If you want to use a buck convertor which Cliff has also mentioned, that will get you some efficiency but you are still not isolated from the 120 VAC line. A buck convertor works similarly to a transformer in that it uses magnetism to transfer power at one voltage to a different voltage. However, they offer NO isolation. To do this safely, you WILL end up using a transformer in one scenario or another.