The key idea behind the Schroedinger equation is that a single particle can perform in ways we normally associate with waves, and that things we associate with wave behavior can be broken down into the action of many particles. This is called "wave-particle duality", but to have that, we need some dynamical equation that tells us how the wave nature of particles behaves with time. That's what the Schroedinger equation does.
Now, you might ask, why do we need a wave equation for particles, if we already have a classical wave equation? The problem is that the classical wave equation doesn't have the right "dispersion relation" for nonrelativistic particles, which means it doesn't correctly associate the wavelength of the wave with its frequency. The classical wave equation connects the square of the inverse wavelength to the square of the frequency, but for nonrelativistic particles, the deBroglie relations tell us that what we want is to associate the square of the inverse wavelength with just the frequency to the power 1. That means we want a single time derivative in the equation, to draw out a single power of the frequency, rather than the second time derivative that is in the classical wave equation. But a single time derivative won't get the phase right, so we also need to use complex amplitudes for the wave, so we can tack an "i" onto the first time derivative, and get the right phase. This necessity to invoke complex amplitudes has the curious effect of forcing the wave amplitude itself to never be an observable, but the Born rule tells us how to get from the wave amplitude to the values of the things we can really observe.