Looking at the teachingphysics jpg, this motor works on the principle that current flows through the coil during less than half a turn, when it makes electrical contact with the heavy wire. All of the insulation should be cleaned off both ends of the small (coil) wire to ensure this. The motor also operates because the coil is slightly unbalanced so that the coil breaks contact with the heavy wire while it spins. Make sure that when the spinning coil comes to rest, the coil itself is vertical (lile this "l") and not like this( "--"). From the side, it should look like "--O--" and not "----". In motor terms, the magnetic axis of the spinning coil should be horizontal when it is conducting electricity.