Color in quarks refers to a property that has three values, analogous to electric charge, but it is more complex. Each quark has a single color, such as red, blue, or green, while anti-quarks have corresponding anti-colors. Mesons, which consist of a quark and an anti-quark, achieve color neutrality by pairing a quark with its anti-color counterpart. The term "color" is a loose analogy, derived from the way primary colors combine to form a neutral color, similar to how quarks combine to achieve neutrality in strong interactions. Understanding this concept requires familiarity with the symmetry structure of SU(3) in quantum chromodynamics.