dexterdev,
It is mathematical convenience.
First, think of a complex number as simply an ordered pair of numbers (5,6).
These two numbers are independent of each other and, thus, can be used to describe the state of any system that has two independent degrees of freedom, such as the location of a point on a 2 dimensional plane (Argand diagram).
Next, consider signal processing. We start with a pure sinusoid which, by itself, carries no information. Next we modulate the sinusoid with information. Turns out that there are exactly two independent degrees of freedom when modulating a sinusoid; phase and amplitude. I can modulate the phase without affecting the amplitude, and I can modulate the amplitude without affecting the phase.
Next, note that phase and amplitude are simply the polar coordinate representation of a point on a plane. That same point can be described in rectangular coordinates (x,y).
Finally, I can use a single complex number to describe the state of modulation of my sinusoid, including both of its degrees of freedom. By convention, instead of (x,y), we refer to the rectangular coordinates for the modulation state as (I,Q).