I agree, and more to the point there isn't a global inertial frame of reference covering the surface of the Earth (more precisely, the geoid), due to the inability to perform a global Einstein clock synchronization over the geoid,
I regard coordinate speeds in general as having little physical significance. Some people get hung up on coordinate speeds by ascribing significance to them they don't have. My view is that in GR, coordinates are perfectly general, as are the coordinate velocities, and that it is an unfortunate error when people expect them to have any particular physical properties that are not derived from the way the coordinates are chosen.
I would disagree in detail with your remarks above, though I don't think our outlooks are actually all that different. I would say that because the TAI coordinate system doesn't use an isotropic clock sychronization scheme (and can't, because any isotropic synchronization scheme won't be global), coordinate speeds are in fact different in different directions, not just "appearing" to be different.
I would agree that using a local clock isotropic synchronization scheme (combined with a suitable local definition of distance), the one way speed of light is constant everywhere and that this is an important principle of relativity. This in no way conflicts with my other point, though it is a good idea to occasioanlly remind readers of it.
I would also agree that the "Sagnac effect" is a good keyword to do more reading on the topic, with the provision that one still needs to use the usual care in evaluating the quality of resources if one is reading on the internet, there are a lot of fringe writings on the topic, some of which use the same language (Sagnac effect, in particular) as the non-fringe writings.
I don't see why you say this, though I have no argument with your Living Reviews reference (which is a good source, though perhaps to technical for some readers).
Perhaps we disagree on the definition of the coordinate speed of light. I should first specify precisely the coordinates I'm using. These are the time and distance coordinates of the rotating polar form of the ECEF coordinate system, with the time scale set so that clocks on the geoid keep coordinate time, defined by the metric in [22] of http://relativity.livingreviews.org/open?pubNo=lrr-2003-1&page=articlese3.html and accurate to order (1/c^2)
See
http://arxiv.org/abs/gr-qc/9508043 for how defining a metric also defines the coordinates (when combined with a suitable set of reference objects).
Then, given the coordinate choice, as defined by the metric, it's a simple matter of fact to note that when you solve for the null geodesics, and calculate the value of ##d\phi' / dt''## for east-west and west-east geodesics as the equator, you get different values for this quantity, which is the coordinate velocity.
Mathematically, we can point the finger at the term responsible for the so-called "Sagnac effect":
##2 \omega_E r'^2 sin^2 \theta' d\phi' dt''##
The coordinate velocity IS different in both directions, it's not an "appearance". This can be explained by the fact that in general, pairs of clocks rotating along with the Earth (which at rest in this coordinate system), are not Einstein synchronized, and thus we don't EXPECT coordinate speeds to be isotropic, because the coordinate system itself isn't isotropic.