Take a look at e.g. the diagram (a) here, in QED:
http://ej.iop.org/images/1751-8121/45/38/383001/Full/jpa374448f4_online.jpg
This diagram will correct the mass of the electron. Schematically, this diagram has a value that looks like
##\int d^4 p \frac{\gamma^\mu p_\mu + m_e}{p^2 + m^2}\frac{1}{p^2}##
The integrand has dimension 1/[mass]^3, so the diagram has a whole has dimension [mass]^1.
Now, the integral superficially seems to be linearly divergent, like ##\int d^4 p (1/p^3)##. In that case the result would be proportional to ##\Lambda## times a dimensionless constant (since it must have dimensions of [mass]^1). However, looking a little closer we see that the term involving ##\gamma^\mu p_\mu## is odd in ##p## and therefore cancels out, leaving
##m_e \int d^4 p \frac{1}{p^2 + m^2}\frac{1}{p^2}##
Now we can see that the integral is actually logarithmically divergent, so the diagram is proportional to ##m_e \ln \Lambda##. Here ##m_e## has units of [mass]^1 and ##\ln \Lambda## is dimensionless, so the diagram has units of [mass]^1, as required.
The point of the symmetry+dimensional analysis argument is to argue that this same thing will happen generally. The diagram has to have units of [mass]^1, and must be proportional to ##m_e##. So whatever the diagram evaluates to, it has to look like ##m_e## times something dimensionless. The only dimensionless thing you can make out of ##\Lambda## is ##\ln \Lambda##, so at worst diagrams like this can only diverge like ##\ln \Lambda## and not, say, ##\Lambda^2##.