Clockwise or counterclockwise directions don't imply a sign directly. What counts is how the given current contributes to the potential drop as defined by the arrow on the diagram.
For the moment, disregard the actual values determined for the mesh currents. The values obtained (positive or negative) depend upon the initial assumptions for current directions, assumptions made before the math was even written. Those assumptions form the basis of the analysis mathematics, and you cannot change them afterwards else the answers would then become incorrect; the sign of the values applies strictly to the original direction assumptions.
The assumption regarding the polarity of the VE voltage implies that the net current through the 10Ω resistor must be flowing from left to right. That's the only way a potential drop of the indicated polarity can occur across it.
Current I3 is defined as flowing through that resistor in that same direction. So its contribution to the net current must be positive. On the other hand, I2 flows in the opposite direction, so its contribution must be negative. We are talking algebraically here, and NOT about the actual values you happened to calculate for them. Thus, the net current flowing in the assumed direction is I3 - I2.