An interesting article. I think that the gist, revolving around the fact that there is no possible effective way to communicate science through media - at least given the present conditions of life, education and all the other influencing factors, is not something that can - at least easily, change. There are three completely different entities from an educational perspective,
scientists, media and
non-scientists. I won't call the last "laypersons" because this is a very diverse set of people with education / expertise ranging from no-education-beyond-basics to technically well educated people and all in between, regarding many different qualities.
It absolutely stands to reason that what a scientist tells, will not be completely understood - unfortunately more often than not it will be
poorly understood, by a media person and given the
limitations but also the
purposes of exposing a scientist's opinion to the general public, the whole thing will very likely end up being distorted and giving wrong impressions. Now, for the media part, the purposes of "giving scientific facts" range from pure informative to political and all in between. I don't blame media for this, they do their job but science according to its very nature, cannot be presented in the same way as any other thing that media brings to the public. This is the worst thing in my opinion that media do when they present scientific facts or discoveries and it is more than sure that anyone non-scientist, will take what he/she will listen to at its face value and - even worse,
the way this face value is presented and finally, what will remain persistent as impression is a
fact - like all the other things presented during a certain media program and not something possible that is anyway subject to further research. On the other hand, there is no other way for media to convey science: there is limited time and things must be communicated to audience
simply. So, if anything good can be done for all this mess, is on the sides of scientists and general public.
For scientists I'll quote what
PeterDonis said because this reflects accurately my opinion too:
PeterDonis said:
I think scientists themselves, at least the ones that go in for pop science books and TV specials (Brian Greene is my go to example for this, because of the number of threads in the physics forums here that have been based on misconceptions a lay person has gotten from one of his books or shows) are partly to blame, by not carefully distinguishing varying levels of confidence in different parts of science. Greene, for example, will talk about way-out speculations or extrapolations of quantum physics (such as saying that QM says there is some small probability that you can teleport through a wall) the same way he talks about results with strong experimental confirmation (such as the behavior of individual qubits in quantum computing). It's natural enough for the audience to think that Science is telling them the first is just as well confirmed as the second.
In short, scientists who do popularizations often succumb to the temptation to portray science as an Authority, instead of as a tool for everyone to use to develop their own independent understanding. And then, when the Authority ends up saying things that turn out to be wrong, people flip to the other extreme and don't believe anything scientists say.
I think that scientists
have to think very carefully about how they expose their knowledge and convey scientific meanings to the general public, while on some TV special or anything for that matter. This won't solve everything but at least it will limit the damage done to science in general. When something is initially presented from media as "A" but after some time becomes "A+", "A-" or even "B", general public usually will put the blame on scientists. It is rather rare for media to be blamed for this. After all, journalists and other media people are not scientists - and even the people who are, they are not active in current research.
On the other extreme, general public has to apply good filtering and personal search that is not at all difficult in our era of information flooding, for anyone. We can't ask for "fast and sure things" when the nature itself gives us very few of them. Also as
Haelfix points out, there are serious deficiencies in education that have finally to be fixed.