Note the constant current source, I, in the emitter leads. So as one transistor conducts better and takes more emitter current, it deprives the other transistor of an equal amount of current. Whichever transistor has the greater VBE* has the greater IB therefore its emitter (and collector) will take the greater share of the fixed bias current, I.
* being a PN junction it obeys the V-I exponential curve
Back to your first question. If the emitter voltage is 0.3V, then Q1 has VBE=0.7V and Q2 has VBE=–0.3V, whereas if the emitter voltage were –0.7V, then Q1 would have VBE=+1.7V and Q2 would have VBE=0.7V
VBE=+1.7V is impractical here, but let's imagine Q1 was to be given a lot of base current, then it would take all of the available emitter current, I, in turn depriving Q2 of emitter current and turning Q2 off, meaning VBE of Q2 would fall below 0.7V.