G-units are preferred over direct force measurements because they provide a relatable ratio of acceleration to gravity, making concepts easier to understand for the public. Using G-units allows for clearer communication, such as describing a fighter pilot experiencing five times their normal weight, rather than using complex force calculations. Force varies based on mass, complicating direct comparisons, while acceleration remains constant across different bodies. The discussion also humorously suggests that using "z" instead of "g" could add a playful twist to the terminology. Overall, G-units simplify the communication of acceleration effects in various contexts.