Ok, imagine this.
You have a simple pendulum and you let is swing back and forth. (I'll do this with a
John Baez-esque ASCII illustration):
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o
Where is the average position of the pendulum bob? You should be able to convince yourself that it is zero. It lives just as much to the right as it does to the left. So the whole system is symmetric under the exchange of left-right.
Now take the whole pendulum and tilt it. Now let it swing back and forth. (The dots are placeholders!)
.../
.../\
.../..\
.../...\
...\
....\
.....o
Now, the average position is no longer zero---you've broken the symmetry by tilting the pendulum.
The same thing happens with the higgs field---it's expected value is no longer at zero. Technically, we say that the higgs gets a vacuum expectation value. This is just a fancy way to say that the vacuum isn't symmetric when the higgs gets a vev.
Ok. So what happens when the higgs gets a vev? Well, all of the symmetries that the higgs was charged under are no longer symmetries. I can't think of a non-technical way to explain this, so apologies :) Take it on faith, for now, that this is true.
The final piece of the puzzle is that the higgs MUST be a scalar. We know that GR is a good theory for low energy physics---we can calculate things with it, and we've tested it to a fantastic accuracy. GR depends on a certain symmetry called SO(3,1). This is the symmetry of rotations and boosts, and says (roughly) that if you rotate your coordinate frame, you should get the same physics.
So we know we have a broken symmetry (called the electroweak symmetry). (We know this because the electroweak symmetry is a short range force.) But we also know that GR (gravity) is NOT broken. This means that the higgs (which does the symmetry breaking) must be charged under the electroweak symmetry, but it can't break the SO(3,1) symmetry of GR. The only type of particle that does this is a scalar particle. More succinctly, it is CALLED a scalar particle because it doesn't have any transformation properties under the SO(3,1) of gravity. Another way to say it is that the spin of the particle is zero---the spin relates to the way that the particle is acted on by the symmetries of GR.
Hopefully this wasn't too confusing :)