I think I might have to check out a reference on banach algebras if I want any hope of working through An Invitation to C*-Algebras... I'll check to see if the library has that one.
So, I guessed that ||ω|| might mean its operator norm, and had proved the statement that gave me pause (that ω must have norm 1).
And I finally got through the rest of the proof, having only to take one item on faith: for a self-adjoint x in A, its norm as an element of C(A^), which I presume is the sup norm, and is thus the sup of |ω(x)| for all ω, is equal to \lim_n ||x^n||^{1/n}.
But then another question surfaces! I know what the spectrum of an operator acting on a Hilbert space is, but the text is speaking mainly of the spectrum with respect to a Banach Algebra...
Specifically, if x is an element of the Banach Algebra A, then there's something called \textbox{sp}_A(x), the spectrum of x with respect to A.
Any ideas on what that is? I had a guess as to what it might be, but I think I'm wrong because I was unable to work out something the book said should take "a moment's thought".