it's similar to how the "Newton" was chosen to be exactly the force that would accelerate 1 kg of mass at a rate of 1 m/s2. in the SI or cgs systems, they start with a sort of arbitrary (from a universal POV) definition of unit length, unit mass, and unit time, and given those definitions, they naturally derive a unit of velocity, unit momentum, unit force, unit energy, etc.
then, given that set of units (pre-1960) physicists went out and measured a bunch of stuff including 3 universal constants intrinsic to free-space, that is the speed of E&M propagation [itex]c[/itex], Planck's constant [itex]\hbar[/itex], and the universal gravitational constant [itex]G[/itex].
remember that these constants take on the numbers that they do because of the 3 arbitrary base units we came up with to measure them. so if we chose to, we could choose the 3 base units (and adjust the consequential derived units) so that those three constants [itex]c[/itex], [itex]\hbar[/itex], and [itex]G[/itex] all take on the value "1" in terms of those units. that is what Planck units are.
check it out in the Wikipedia. at least the hard-core POV pushers haven't f*cked that one up too much.