Let's make it simple, and suppose that we have some measurement device that measures the spin of a particle along the z-axis. For the particle, ##|u\rangle## is the state that is spin-up in the z-direction, and ##|d\rangle is the state that is spin-down. Let's suppose that ##|0\rangle## is the initial "ready" state of the device, and let ##|U\rangle## mean "measured spin-up" and ##|D\rangle## mean "measured spin down". Those are sometimes called "pointer" states.
So the assumption that the device actually works as a measuring device is that:
- ##|u\rangle |0\rangle \Rightarrow |u\rangle |U\rangle##
- ##|d\rangle |0\rangle \Rightarrow |d\rangle |D\rangle##
(where ##\Rightarrow## means "evolves into, taking into account the Schrodinger equation")
By linearity of the Schrodinger equation, it follows that:
##(\alpha |u\rangle + \beta |d\rangle)|0\rangle \Rightarrow \alpha |u\rangle |U\rangle + \beta |d\rangle |D\rangle##
So if the particle starts off in a superposition of states, then the measuring device (and the rest of the universe, eventually, but we're not modeling that) ends up in a superposition of different "pointer" states.
So that's the prediction of the Schrodinger equation. The Born rule says, instead, that:
- ##(\alpha |u\rangle + \beta |d\rangle)|0\rangle \Rightarrow |u\rangle |U\rangle## with probability ##|\alpha|^2##
- ##(\alpha |u\rangle + \beta |d\rangle)|0\rangle \Rightarrow |d\rangle |D\rangle## with probability ##|\beta|^2##
The Born gives a probabilistic transition rule leading to a definite pointer state, while the Schrodinger equation gives a deterministic transition rule leading to a superposition of pointer states. Those are different, and contradictory, predictions.