The 'oscillation' in an EM wave is an oscillation of the electric and magnetic
field vectors. The field vectors tell us the direction and magnitude of the electric and magnetic forces an EM wave would exert on a charged particle. I believe the amplitude of an EM wave is the magnitude of these vectors.
In the following picture, the blue arrows represent the electric field vectors and the red represents the magnetic field vectors. The best way to think of this picture is to think of it as graphing the changing strength and direction of the forces exerted by a
single point of the wavefront over time.
Steve13579 said:
I believe it's not correct to say there is displacement of the photons in such a way that you can characterize it by a distance measurement? I think of the EM wave as
this. To me that makes much more sense.
You are correct that photons are NOT moving up and down or oscillating. A photon should not be thought of as a little particle moving along through space. Instead, think of it as just a little packet of energy that the EM wave gives up when it interacts with something. I'm sure that's not quite right in Quantum Electrodynamics, but for our purposes I think it's accurate enough.
The pictures in your link are representations of different aspects of antennas and EM waves. The one you directly linked to represents the gain of the antenna, which can be thought of as the relative amount of energy given off from, or captured by, an antenna plotted against direction. In other words, if you look at a dipole antenna, it actually emits EM waves in all directions, even directly up and down (because it isn't a 'perfect' dipole), but the relative strength of the wave will be stronger in directions that pass through the large, red portions of the picture. The part of the wave that is emitted close to vertical will be much, much smaller.