Anyone who tunes into CNN from to time as I do couldn't avoid noticing that they covered nothing but the downed flight 370 story all day, every day, for most of a month. I kept wondering what in the world they were doing. How much talk of pingers and pinger locators can a person really watch? This is nuts!!! But this was no accident. Later I saw an interview in which this was discussed. CNN has made the calculation that in order to stand out in the oceans of news channels, blogs, and endless editorializing, a better strategy is to cover one big story exclusively. And the bet paid off. In about a month they doubled their market share of viewers. The first Gulf war is what made CNN. They provided the first live and continuous coverage of a war. It seems that once again CNN has taken the lead in reinventing the world of journalism.