A factor in front of a unit doesn't affect the unit, only the quantity. ##cm## and ##m## both measure the physical quantity length ##L##. If this length is achieved by a velocity ##V## during a time ##T##, say ##V=10\frac{cm}{h}## and ##T=\frac{1}{2}\,h##, probably a snail, then the snail moved ##L=V \cdot T = 10\frac{cm}{h} \cdot \frac{1}{2}\,h = 5 \, cm## during this half hour. If we do the same calculation in the units meter and seconds, we get ##L = 10 \cdot 10^{-2} \cdot m \cdot \frac{1}{3600\,s} \cdot \frac{1}{2} \cdot 3600 \,s = 5 \cdot 10^{-2} \,m = 0.05 \, m = 5\, cm##. Now the only difference between ## 0.05 \, m## and ##5\, cm## is whether the ##\frac{1}{100}## is swallowed by the ##5## making it ##0.05## or by the unit, making it centi.
You can always handle units as "times something", i.e. a factor. This is the reason why we can add ##1\,m + 2\,m = 1 \cdot m + 2 \cdot m = (1+2) \cdot m = 3\, m## and can not add ##1\,m + 2##. And it is the reason, why we can multiply both: ##1\,m \cdot 2\,m= 2\,m^2## and ##1\,m \cdot 2 = 2\, m##.
Therefore any conversion factors can be treated as such, as factors, and you can likewise multiply the amount of quantity or change the unit, but you must not do both for this would square the factor because it would be applied twice. But it's only available once.