O negative and COO negative groups act as electron-releasing groups through resonance, similar to alkyl groups. The discussion highlights that these groups have significant electron density on their functional groups, allowing them to connect with the conjugated pi system of aromatic compounds. This resonance can enhance electron density in the aromatic system, often outweighing the effects of electronegativity. Understanding the resonance structures is crucial for grasping how these groups influence the activation or deactivation of aromatic compounds.