The discussion addresses why the magnification of a telescope is not labeled as negative despite the inverted image produced by the objective lens. The objective creates an inverted real image with angular magnification (-M), while the eyepiece generates a magnified virtual image, resulting in a positive angular magnification (+m). The overall magnification is expressed as mM = -fobj/fe, which is negative due to the inversion. However, using a negative sign in consumer-grade telescopes could confuse buyers, leading to a preference for positive magnification in marketing. The inconsistency in sign conventions across different textbooks, such as Giancoli and others, is noted, suggesting variations may arise from pedagogical choices or copyright concerns.