I don't see how this $\rho = \frac{r}{R}$ helps.Let $(x_0,y_0)$ be a point in the plane, and suppose $u(x,y)$ is continuous for $(x - x_0)^2 + (y - y_0)^2 \leq R^2$, and $u_{xx} + u_{yy} = 0$ for $(x - x_0)^2 + (y - y_0)^2 < R^2$.
Show that, for $0\leq r < R$,
$$
u(x_0 + r\cos\theta, y_0 +...