In an episode of Family Guy Peter's father-in-law, Carter, complains that he can't turn of Amber (and I guess the entire spectrum of other colors you've got over there by now) Alerts on his phone. I looked the phenomenon up (I mean how many wanted to turn them off, not what they are) and was a little taken aback.
Now I can understand if you, by some error, get some that are relevant to an area 1500km away, but is it really that much trouble to be a little on the look out for some poor missing person, children or otherwise?
I've seen the indifference around me mind (grown people ignoring a crying 8-9 year old girl who's obviously, at a glance, lost, alone and afraid) and I just don't get it! Many of these people must have children themselves! Am I surrounded by psychos or is it just laziness?